The company Podlunšek contacted had the wish for a promotional video that would present their latest pick-up cabin model, Revolux. The target audience were individuals, owners of pick-up vehicles who enjoy nature and have adopted a nomadic lifestyle, as well as potential business partners, so we developed 2 concepts:
LIFESTYLE video
The scenario contains elements that illustrate the lifestyle of potential customers and thus sparking the idea of buying a pick-up cabin.
PRODUCT video
The video, intended for both potential customers and business partners/distributors, presents the main features and advantages of the product with the help of illustrative texts, attracting the viewer to want to know more.
PHOTO material
We complimeted the videos with a series of photos that we used in a digital promotional campaign on social networks.
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