#PROJECT
Client: Radgonske gorice d.o.o.
IDEA
The constant search for new digital ways of expanding brands and running campaigns has led us to the Tinder singles app. Until then, we had not seen any similar campaigns that included a single app.
Valentine’s Day is considered to be the holiday of people in love and singles are often neglected, so we wanted to bring the holiday closer to them with the campaign and thus reach a wider audience.
STRATEGY
We have created 9 profiles that embody sparkling wines or drinks of Radgonske gorice.
We interacted with people who liked our profiles and consequently included them in the draw for sparkling wines, which were sent to the final winners with a special message.
RESULTS
5000+ smiling singles while reading fun profiles.
