#PROJECT
Client: Pomgrad d.d.
IDEA
The construction company Pomgrad came to us with a wish to celebrate the 70th anniversary of the company, but browsing through the old archives was a surprise – the actual year of establishment revealed that the company has been officially operating for 76 years. They decided to celebrate the non-typical anniversary anyway, as Pomgrad is known for its creativity and different thinking.
STRATEGY
The original logo, which we developed for the 70th anniversary, was used as a starting point and connected to the number 76 with a graphic element that is already present in the company’s visuals.
In this way, we not only maintained the plot, but even put it at the center of the story.
As an accompanying message, we added the slogan “Celebrating 76 years. Because we build outside the frame”.
We continued the communication with an art exhibition that included a timeline with incorporated graphic elements and photographs.
An additional milestone was the Instagram profile, which we activated on the exact date of the founding anniversary, April 1st.
