#PROJECT
Client: Radgonske gorice d.o.o.
IDEA
Špricar – a popular, we may as well call it the national Slovenian drink, characterized by a perfect mixture of mineral water and wine. In Radgonske Gorice, they prepare their mixture with sun-kissed vine Janževec and in order for the mixture to be perfect every time, they have presented it to the market in cans – imaginative, practical and refreshing!
To promote the mixed drink, which is available in alcoholic and non-alcoholic versions, we decided to highlight the feature that best sums up the product: CARSKO – which means “awesome” in Slovenian and is also hidden in the name of the drink, “ŠpriCAR”. So we set out on a hunt for awesome, refreshing talents – individuals who simply fascinate with their talent and energy!
IMPLEMENTATION
At a well-attended sports and entertainment event, with the help of promoters, the talents were refreshed with a free can of ŠpriCar of their choice, in exchange for posing for a photo,
RESULTS
The response to the promotional activity was huge and the result is a gallery of original recordings of talents, which will be used for publication on the channel’s social networks and general promotion of the summer’s hit drink of Radgonske gorice.
