Category: Brand development
Storied brands – the ones that everyone knows and loves – aren’t the result of coining clever names or producing pretty logos. And companies can’t just proclaim themselves “iconic.” (Though many will try!) Valuable brands have to be forged over time following a detailed plan.
Undoubtedly, a brand is an identity. If you want your customers to like your company for its personality you will need an integrated team of marketing, planning, creative minds and look at that – here we are!