#PROJECT
Client: Radgonske gorice d.o.o.
BACKGROUND
The hometown of Radgonske gorice is a true playground for many pleasures offered by cycling, so the expansion of the tourist offer was a logical step.
The company decided to bring nature and culture closer to cycling enthusiasts and to combine recreation with the local gastronomic offer with the help of top-quality electric bicycles.
STRATEGY
The key strategic goal was to increase the visibility of the new tourist offer and to create interest in the whole of Slovenia as well as foreign surrounding regions of neighbouring Austria.
The activity is based on renting top-quality electric bikes, so we have adapted the main slogan to a clear message: E-njoy the day.
IMPLEMENTATION
We wanted to bring the experience closer to the visitors in a simple and at the same time effective way, therefore we have transparently summarized the information in print as well as digitally.
INFORMATIVE BOOKLET
A handy booklet with basic information and a route map.
MAP
Graphic visualization of paths of three different lengths and level of difficulty.
WEBPAGE
www.winebiking.com
BILLBOARD
