#PROJECT
Client: Rok Bagoroš stunt rider
IDEA
We started the Ride and Slay project with Rok Bagoroš in 2016, when we first presented the idea of a “high production” video to potential partners with the aim of making the project go viral.
Ride and Slay 1 was released in June 2017, and after a 4-year hiatus, we resumed planning for Ride and Slay 2, which we released in November 2021. The video was viewed by more than a million people in 24 hours, 8 million in five days, in the 4 months since the issue, 27 million people.
STRATEGY
As part of the Ride and Slay 1 and 2 project, we performed the role of conceptual design and presentation of the project to sponsors and partners, provided funds for the project and took care of the production and launch of the project on social networks and digital channels in general.
RESULTS
