DesignDesign and subliminal communication
How good design can sell or tank your product in seconds
Design is a visual language that is understood by anyone. It is the first thing that the consumer perceives, so it is crucial to do well with this first impression – a good design can elevate your brand or let it float in mediocrity.
FIRST IMPRESSIONS ARE EVERYTHING
Did you know that a prospective customer creates an impression in just 10 seconds?
An interesting fact that testifies to the importance of visual appearance. Initial perception of the product or services – consequently brands – in just a few moments gives us information for further thinking about the product or service.
GOOD DESIGN = SOLD!
As a customer, we make impulsive, small value purchases on the spot (when we are not talking about planned shopping) solely and only on the basis of a visual appearance that conveys certain information and is unconsciously part of our purchase. With good design, we thus increase the value and sales of the range, which can make the difference between a product in the shopping cart or on the shelf.
At the same time, we can clearly define the brand according to the design of the company or product line, followed by virtually all large corporations and companies like Nike, Apple, etc. which, with their comprehensive design, increase product value and create trends.
THE UNCONSCIOUS INFLUENCE
It is necessary to be aware of the psychological influences that form a certain image or brand appearance – defining basic graphic elements through colour, typography and other elements is one of the key aspects of positioning your brand.
With colour psychology, we are talking about the universality and subjective meaning of an individual colour, which in a certain connection with another element, like font, form or material, forms a connotation which we apply to our perception.
Design allows us to follow trends and meet the needs of the target audience, which are often conditioned by external factors of the environment.
We could say that with design we mould the brand, attribute certain values to it – which we support with specific graphic elements and a strategy that convinces the customer of the legitimacy of the brand and consequently provides a good user experience.
ON THE BASIS OF APPEARANCE
Studies have shown that design is crucial in as many as 82% of businesses, like B2B collaborations for example – the communicated level and visual language of the company represents one of the most important decisions for joint collaborations.
Good design is based on 5 key starting points:
• durability
• simplicity
• comprehensiveness
• clarity broadness
Make your design genuine – visualize your values to gain and retain loyal customers.
Let’s stay authentic!
